Wordsmith Sharon Long-Baerny, member and past president of The Seattle Direct Marketing Association, founder of We Know Words, recently published an article in MarketingProfs.com. Marketers nationwide rely on this web site for articles, seminars, case studies and other resources that help professionals stay up-to-date on the latest industry news and new thoughts on executing effective online and offline marketing campaigns.
With over 318,000 marketing professionals as MarketingProfs members, Sharon’s publication as one of the top articles of the week on the web site is no small accomplishment. The article, “Are You Committing the Marketing Sin of Assumption?” provides a humorous look at the evil traps marketers can fall into when forgetting to look at their work from the prospect’s perspective, and offers useful tips on how to avoid being a sinner of this sort.
Sharon's advice is actionable for marketers of every type, from direct mail to email, to web developers, and sales and communications collateral development of all kinds.
Congratulations go out to Sharon for this success! We love to see SDMA members hitting the big time in national marketing circles. (Is self-congratulation a sin?)
Read Sharon’s article at MarketingProfs, and find out what kind of a marketing sinner you may be, and how to atone for your actions.
Visit We Know Words, and learn more about their work as copywriters and marketing consultants.
With over 318,000 marketing professionals as MarketingProfs members, Sharon’s publication as one of the top articles of the week on the web site is no small accomplishment. The article, “Are You Committing the Marketing Sin of Assumption?” provides a humorous look at the evil traps marketers can fall into when forgetting to look at their work from the prospect’s perspective, and offers useful tips on how to avoid being a sinner of this sort.
Sharon's advice is actionable for marketers of every type, from direct mail to email, to web developers, and sales and communications collateral development of all kinds.
Congratulations go out to Sharon for this success! We love to see SDMA members hitting the big time in national marketing circles. (Is self-congratulation a sin?)
Read Sharon’s article at MarketingProfs, and find out what kind of a marketing sinner you may be, and how to atone for your actions.
Visit We Know Words, and learn more about their work as copywriters and marketing consultants.
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