Back to school.  Back to work.  Back to internet marketing.

The Seattle Direct Marketing Association is kicking off the 2008 season of networking and educational events with a topic of great importance to all direct marketers- Search Advertising. 

We expect James Colborn, of Microsoft, to deliver an insightful presentation for direct and internet marketers who are either buying or selling advertising in the search marketing space.  Colborn develops the go-to market communications strategies for Microsoft Advertising, and probably has an insider’s tip, or two, of value to share with us.   

Would you like to know where industry insiders think the search advertising market is heading? Need to get a feel for how your search advertising budget compares to your competitors? How about a general boost to your internet marketing plans? Well, then you need to come to this event. 

As usual, there will be time for networking before the dinner and presentation.  This is a great chance to catch-up with colleagues you may have missed over the summer and to network with other direct marketers in the Seattle area. 

The Search Advertising event is Wednesday, September 10^th, from 5:30 to 8:15 PM.  Networking starts before the event, and Mr. Colborn will end the evening with a Q & A session. (So, bring notes about the search advertising questions your marketing organization is facing, as you may be awe struck and forget what you wanted to know! Like visiting the doctor.) 

The event will be in downtown Seattle at the beautiful Hotel 1000.  As of today registration is still available, but some events do sell-out, so be sure and sign-up today.

More information and a registration link available here.