As a marketer, I love strategy. Most direct marketers probably do, and if not they will learn to crave those times when they get to sit down and look at the strategy. Eagerly, the marketer analyzes the email, internet, direct mail, creative variations, and painstakingly it is all measured back to sales. Joy.
As a marketer, you want to do it, think about doing it, then you sit down and do it, and realize... a chasm. An often gaping crevace the must be spanned. You are marketing, and you rely on IT, and are accountable to sales. You have to bring them all together, because you are the marketer working in a dynamic field, and aligning these groups is your job.
Want to get better at building your marketing bridge?
The Seattle Direct Marketing Association’s next networking and educational event presents a speaker able to help you do just that.
As the Chief Marketing Strategist for Ascentium, John Kottcamp helps his customers to engage with their customers by applying his specialty- closed loop marketing- to their needs. Ascentium is a leading national agency, and Kottcamp is personallhy known for his work with companies including Gateway, McCann Worldgroup, T-Mobile USA and more. He is also a member of the Forrester Research Technology Marketing Executive Council, and I’m sure his customers pay a lot to learn from him by the hour! You can benefit from his wisdom for a fraction of the cost at the next Seattle Direct Marketing Association event.
This SDMA event is coming up soon, on October 1. It will be held at a new venue for the organization, at the Seattle World Trade Center. Be sure and show up before the presentation start time to network with other Seattle area marketers.
I also encourage you to check out Kottcamp’s thoughts on direct marketing at his blog, www.thecollaborativemarketer.com.
Event Details:
Aligning Marketing, Sales and IT for Business Transformation
When: Wednesday, October 1, 2008, 5:30 am – 8:30pm
Where: World Trade Center - Seattle, 2200 Alaskan Way, 4th Floor, Seattle
What: A sales guy, a marketing guy and an IT guy walked into a room: A joke or a way to align your business?
Register Here
