At a recent Seattle Direct Marketing Association networking and learning event, representatives of the Parnassus Group presented on how to use social media in your Internet marketing mix. One of the topics they covered was how to monitor your organization’s coverage in the vast, vast Blogosphere.
Due to a technical snag, attendees at the event weren’t able to view this part of the presentation. But, our friends in marketing at
If you are a direct mail or email marketer, or any other kind of communications manager, and are not monitoring the Blogosphere because it seems too complicated, then this is good new for you!
These are easy-to-follow directions that can get you set-up to monitor any direct marketing (or other) news you want to follow in just a few minutes:
