There’s no doubt that the economy is heading south.  Direct marketers are facing a challenge greater than anytime in our generation in getting consumers’ attention and convincing them to part with their hard-earned dollars.

As markets tighten, the direct marketer’s job is to make sure that consumers choose their products and services over the competition while maintaining a profitable marketing campaign.  If you are looking for new techniques to add to your repertoire, Mobile Marketing may be just what your toolkit is missing.

Launching, or refining, a new direct marketing program can be risky.  Before you get started with Mobile Marketing, you must attend tomorrow’s event hosted by the Seattle Direct Market Association.  Presented by Dennis McCormick of HipCricket, a Kirkland-based mobile marketing agency with over 24,000 campaigns to its name, this event will teach you:

- When and where mobile marketing makes the most sense
- The techniques for measuring discreet impact on a campaign
- A road map for the future of this exciting new medium

In addition to gaining insight into this growing area of direct marketing, you will also have the chance to network with other area direct marketers, representing a range of industries.  Networking time is scheduled prior to the dinner presentation.  The food is always great, and the topics informative and sure to give you the edge you need to maintain an effective direct marketing program for your company.

Where to be: Hotel 1000, 1000 1st Ave, Seattle
When to be there:  Wednesday, November 12, 2008, 5:30 pm – 8:30pm

Online registration is still available.  If you put it off to the last minute, you can also register at the door!